The go-to-market platform
for Steam games
Most Steam marketing bets get made on gut feel. GAMEMARKETER replaces the guesswork — one platform from the raw numbers to a campaign you can ship, grounded in deep data and games-marketing expertise the whole way.
Demo video — coming soon. Meanwhile, explore the live Roguelike trends demo — no sign-up needed.
We don't just mirror public APIs. We model raw Steam signals into an in-house intelligence database — the derived data points that actually drive decisions:
170,000+ titles, modeled and refreshed daily. How the data works →
Steam is the most competitive storefront in games, and most marketers work it half-blind. The data that answers the hard questions — who the real competitors are, who the audience is, how a launch will pace, what a euro of spend buys — is buried, scattered, or never collected. So bets get made on instinct, and one mispriced call can sink a launch.
One workflow, end to end
Five tools and an AI companion, in the order you use them — each building on the last.
The numbers on every game — not just yours
Most marketing decisions get made without the numbers in front of you — Monitor fixes that. It's the always-on entry point: claim the title you're shipping, watch it move day to day, and keep a live eye on the competitors you're measured against.
- Wishlists, sales & revenue estimates
- Reviews, CCU, followers & sentiment
- Any Steam game, not only your own
- Claim your title, watch rivals live
Where a game sits in the Steam ecosystem
Knowing your numbers isn't the same as understanding your market. Research maps any Steam game's true position — run it on your own title to find your angle, or on any game in your space to learn the territory before you commit to positioning.
- Real competitors & player crossover
- Who plays it — and what else they play
- Channels & creators that reach them
- Positioning, uniqueness & open potential
How a game grows — and what grows it faster
Know what success looks like before you spend a euro. Forecast models how a game grows from its actual traction — organic curves, spend-driven scenarios, and revenue built on tier-aware Steam math, not a number invented to fill a slide.
- Organic growth from real traction
- Spend scenarios to pressure-test plans
- Cohort pacing vs lifecycle peers
- Revenue with tier-aware Steam math
Turn the intelligence into a plan you can ship
This is where intelligence becomes action. Claim a game and Campaign pulls everything you've learned into one workspace — every recommendation grounded in the data from the steps before it, defensible enough for a stakeholder review.
- Store page & ad-creative audit
- Full plan + budget on the Steam calendar
- Platform-specific ad copy
- Pitch deck & press kit export
The whole market, not one game
Sometimes the question isn't about your game — it's about the market you're betting on. Trends zooms out to the genre level: the context that turns a good campaign for one title into a smart strategy across a roster.
- Genres heating up vs cooling down
- Where open market potential sits
- What's hot on Steam right now
- Context for smarter portfolio bets
An AI companion that knows games marketing
An AI companion built on our games-marketing knowledge base and live data pipeline — not a generic chatbot wired to the open web. Ask anything in plain language and get grounded answers: the difference between an assistant that sounds confident and one that's actually right.
- Ask anything in plain language
- Answers from live Steam, IGDB & reviews
- Built on a games-marketing knowledge base
- Right — not just confident-sounding
Which question are you asking?
Each tool answers one. Work down the list and you have a go-to-market plan — that's the whole method.
Monitor
“How is my game doing right now?”
Research
“Where does my game sit in the market?”
Forecast
“Where is my game heading?”
Campaign
“What do I do, and when?”
Trends
“Where is the market moving?”
Analyst
“Can I just ask?”
Inside Research and Forecast each tool narrows it further — who am I up against, where do I sit today, am I on track, when should I launch — and every page carries its question under the heading.
Why it's the planning tool for Steam
Plenty of tools show you a chart. GAMEMARKETER is built to help you make the call.
Grounded in real data
A proprietary Steam database — sales, wishlist & revenue estimates plus genre benchmarks across 170,000+ titles, layered with live Steam, IGDB, review & Twitch data.
See the methodologyBuilt on real expertise
Read through a games-marketing knowledge base, not a generic model. It knows how Steam launches behave and what moves wishlists — so output reads like a strategist wrote it.
AI supports your judgement
AI does the gathering, modeling, and first draft — so your judgement goes to strategy, creative, and relationships. It supports the call; it never pretends to make it.
Built for everyone shipping on Steam
From solo devs to global publishers and the partners around them.
Indie Developers
Publisher-grade research, forecasting & a full campaign plan from one search.
For indiesPublishers
Portfolio-wide intelligence, benchmarks & consistent reporting across every title.
For publishersIn-House Teams
One source of truth for research, planning & reporting — grunt work handled.
Investors & VCs
Diligence a studio or title with evidence — forecasts, benchmarks, market fit.
Stop guessing. Start planning.
Monitor any game and run full market research for free. Sign up to track your titles, get real-time alerts, and unlock forecasting and campaign planning when you're ready to ship.
A note on our numbers. Some metrics are measured — reviews, concurrent players, followers and sentiment come straight from live Steam, IGDB and Twitch data. Others — sales, revenue, wishlists and audience size — are industry-level probabilistic estimates, not measured ground truth. The modeled figures are built to be directionally accurate for benchmarking, sizing and planning, but no estimate is exact. Always treat financial figures as directional and re-evaluate them against your own first-party company data before making decisions. More on how we model it in our methodology.
GAMEMARKETER.GG is built by Second Stage GmbH. Not associated with Valve or Steam. Steam and the Steam logo are registered trademarks of Valve Corporation.