Publisher-grade marketing intelligence, sized for indie studios
GAMEMARKETER is the marketing intelligence stack indie studios use to ship Steam launches with publisher-grade rigor — market research, revenue forecasts, cohort benchmarks, campaign plans, and reports, grounded in our proprietary Steam database and games-marketing knowledge base. Your team brings the creative judgment; we handle the research and forecasting work a publisher's portfolio team would otherwise do.
Know your market before you commit
Point Research at any Steam game and get the read a publisher’s portfolio team would build over weeks.
- ◆Real competitors, not "same genre"Comparable games ranked by measured player crossover — plus who plays them and where else those players go.
- ◆Positioning & audience in minutesMarket fit, personas, and channels generated from one Steam URL — the depth of analysis you’d otherwise buy from a consultant.
Forecast before you spend a euro
Model revenue and pacing on tier-aware Steam math and your closest lifecycle peers — not a number invented to fill a slide.
- ◆Forecasts, not gut feelWishlist-to-sales scenarios with tiered Steam cut and refund modeling, and a 30-day rank trajectory.
- ◆Cohort pacing vs your peersSee how your launch paces against the 20 games most like yours — and what happened to the ones that looked like you.
Turn the read into a plan you can ship
Milestones, budget, creative and press — one workspace, every recommendation grounded in the data before it.
- ◆A dated plan, not a checklistMilestones and budget mapped to the Steam event calendar, with a store & ad-creative audit before money goes out.
- ◆Creative & press, generatedPlatform-specific ad copy, a hosted media kit, and a PPTX pitch deck — defensible enough for a stakeholder review.
From research to launch, end to end
Built around the way indie devs actually ship games — start free, upgrade when you're ready to plan and execute.
What the Indie plan includes
$199/mo (€189) — claim up to 3 games, unlock the full marketing toolkit. (Just one title? Solo is $69/mo, €65.)
Questions from indie devs
I've never marketed a game before. Where do I even start?
Start free in Monitor — track your own game and 2–3 similar ones and watch wishlists, sales, reviews, price and news in real time. When you're ready to plan, a paid plan unlocks Research (positioning, competitors, audience personas, channel recommendations) plus the full Forecast and Campaign sections — revenue projection, cohort pacing, campaign plan, store audit, ad copy, deck, and press kit. A single-game launch starts on Solo ($69/mo, €65); Indie ($199/mo, €189) covers up to 3 titles.
Does this replace hiring a marketing person?
No — and we're careful not to pretend otherwise. GAMEMARKETER takes the research, forecasting, and reporting hours off your team's plate so those hours flow into strategy, creative direction, and community work — the parts that make a launch land. If your studio already has a marketing lead, they'll get more out of GAMEMARKETER than a stack of spreadsheets; if you're considering bringing one on, this is the data layer they'll want underneath them on day one.
Is the Indie plan worth it?
Depends on what your time is worth. Indie ($199/mo, €189) includes everything you need to plan and execute Steam launches for up to 3 claimed games — market research, revenue forecast, cohort pacing, campaign plans, store + ad-creative audits, copy drafts, media kits, pitch decks, and weekly reports — plus 300 credits a month (roughly 60 full game breakdowns or ~300 Analyst questions). Shipping just one title? Solo is $69/mo (€65) — 1 game, 100 credits. Most indies spend more than that on a single Steam Next Fest trailer. Not ready to commit? A free account gives you unlimited Monitor — wishlists, sales, reviews, price and news alerts on any game, in-app, Slack, or Discord — so you can watch your market and competitors before you upgrade to plan and ship.
What if I'm pre-release and not on Steam yet?
On a paid plan, Research works on any Steam game, not just your own, so you can build a real understanding of your market long before you have a store page — audience personas, competitor landscape, channel mix, review sentiment, and revenue signals for every comp you'd benchmark against. Once your Steam coming-soon page is live, claim your game (Solo for one title, Indie for up to three) to unlock the full Forecast and Campaign sections — revenue projection, cohort pacing, campaign planning, store audit, and creative tools.
Can I get by on the free tier?
For market-watching, yes. Free gives you unlimited Monitor — wishlists, sales, reviews, price and news on any Steam game — plus real-time alerts in-app, Slack, or Discord. Research, Forecast, Campaign and the Analyst are paid (they run on a monthly credit balance), so you'll upgrade when you want to actually analyze and plan a launch — that's where Solo and Indie kick in.
Ready to stop marketing on vibes?
Start free with Monitor — track any Steam game's wishlists, sales, reviews and news, no card required.
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